### Posts

My first in-depth experience with product categories started in 2008 while working for Constant Contact (CTCT). CTCT went public in October 2007 on the success of their Email Marketing product.

[Read more](/content/2020/08/part-1-understanding-product-category/index.html)

August 5, 2020/by [Erik Mintz](/content/author/erikmintz/index.html)

The concept of Product-Market Fit (PMF) is deeply embedded in startup culture. For entrepreneurs, it remains one of the most difficult challenges in building a successful startup. For investors, achieving PMF signals a growth phase.

[Read more](/content/2020/08/part-2-connecting-the-dots-2/index.html)

August 4, 2020/by [Erik Mintz](/content/author/erikmintz/index.html)